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Lucas
online combats Star Wars web piracy by giving away the cantina
Homestead.com - one of the numerous Geocities-style portals that
allow surfers to build free Web sites - and our friends over at
Lucas Online, have just got together to announce that Star Wars
enthusiasts can build their own fan Web sites at www.StarWars.com.
With a URL like that, you must've guessed that this is the mega-official
Star Wars Web site.
Fuelled by Homestead's technology, the new service allows users
to build their sites from "drag-and-drop" Star Wars media such as
photos and clip-art as well as live content from StarWars.com. Fans
for whom HTML coding is a pain will be able to jump-start their
site with a selection of customisable Star Wars templates.
"We designed Homestead to give anybody the ability to express their
passions via the medium
of the Web," hissed Justin Kitch, the founder of Homestead.com,
spouting the official company line. He went on: "It's hard to imagine
a more passionate group of people than Star Wars fans, which includes
half of our office. We look forward to working closely with Lucasfilm
to provide Star Wars fans with an innovative and exciting service."
We had a look at what the fans have cobbled together using the
new service. Sites range from one showing how to customize an automobile
to look like an X-wing starfighter (hooray) to a tribute to the
now dead - at least in the accompanying books - Chewbacca (hoot).
We also came across an in-depth study of the members of the Jedi
Council, a history of Darth Vader, a "what if" page about the Skywalker
twins hidden on different planets, a guide to Star Wars collectibles
and a gallery of Star Wars action figures.
In addition to new site constructions, fans who already maintain
Star Wars-related web sites can use Homestead's site-mover technology
to port their existing sites to the official Star Wars domain, thus
raising their profile through the official fan site directory.
This seems to be a growing trend among media players. To control
the proliferation of bootleg images, sounds and QuickTime clips
et al, the corporations are creating safe sandboxes where they can
release freebies for the fans to play with, while keeping control,
and, more to the point, profit from the resulting traffic.
Whether the thousands of - technically illegal - fan sites already
in existence will be attracted into the legal fold, will, we suspect,
depend on Lucas Online's willingness to release plenty of unique
images, sound files and the like into their sand-box environment.
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